1.  plan, storyboard, shoot, edit, and creatively execute the "coin flip" decision between choosing bacon or sausage on a breakfast sandwich from Mcdonald's, resulting in this Paid Social asset for the Mighty McMuffin campaign.

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2 & 3. shoot organic and relatable content adhering to the social strategy targeting Gen Z, garnering  2 MIL + views on Tik Tok and Instagram Reels. 

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4.  Develop a creative concept for the McDonald's Pumpkin Spice Latte campaign.

the result -  spoofing the common "Get Ready With Me" trope often used by TikTokers and Lifestyle vloggers incorporating cheeky humour and PSL meme culture.

 

 

the creative team: 

Alessia Youkhanna -Content Creator

Olivia Graham - Social Media Project Manager 

Zeina Samaha - Senior Copywriter 

Kat Kleon - Social Strategist

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